Last Sunday, over 111 million people watched the NFL Super Bowl, where the Seattle Seahawks crushed the Denver Broncos, 43-8. The commercials, however, were exciting parts for many of the people watching was
Every year almost 200 million dollars are spent on ads that go on during the game. Ad executives spend about 4 million dollars for a 30 second ad, as they try to sway many new consumers. Some of the big spenders were Anheuser-Busch InBev, Audi, CarMax, Chevrolet, Coca-Cola, Doritos, Go Daddy, M&M’s, T-Mobile, and Volkswagen. Many different ads caught people’s attention.
“My favorite ad was the Chevy commercial with the bull going across the country,” said sophomore Even Hornyak.
Sophomore Chelsey Grau said, “My favorite had to be the Budweiser one with the dog and the horse.”
“The best had to be the Tim Tebow and T-Mobile one,” Said sophomore Daylan Powers.
Other top favorites were the M and M’s captive, the Radioshack new store, and the Pistachios and Stephen Colbert commercial. The two most controversial were the Coca-Cola ad, in which “America the Beautiful” is sung in different languages, and Cheerios where there was a biracial family. Many Americans felt that the Coke ad should have been in English. A big thing that was missed in all of the hype of the coke commercial is that it was the first super bowl as to have a gay couple in it.
This year, ad executives went away from the past few years of extremely risqué commercials to more of a friendly peace loving sense in their ads. The primary reason for the nicer approach seemed to be a backlash against Super Bowl commercials deemed sexist, like previous GoDaddy spots, or too snarky, like spots in the game in 2011 for Groupon and HomeAway. Both companies were forced to apologize for their spots, and re-edit them, in the face of widespread complaints of callousness and insensitivity.
Personally, I thought that both ads were very good, seeing that America is a place where more than one language is spoken and where biracial families exist all over the place. The Super Bowl may not have been great, but the commercials still had many fans talking.